In the world of web design, word of mouth is king. But every so often you might hear fewer knocks at your door. Don’t panic! It’s normal. Every business experiences slower months. The good news is you now have time to focus on your outbound marketing skills.
Here are 5 things you can do in order to find some new clients and keep your freelance career booming. These tips will also incidentally build new networks to ensure some more word-of-mouth opportunities in the future.
Have you ever visited a website and thought to yourself, “I can do better than that”? Warm calls involve systematically seeking out the business owners of those websites and communicating why your services can eventually make them more money. Essentially, you are using your expertise to list what the website is missing, and what you can do to make it better. This is different from cold calls because you will state why their website needs a makeover and offer solutions, as opposed to reaching out with no prior information about their digital presence.
A good way to find out who needs a digital revamp is by walking down a busy street and marking down storefront names. Google Maps street view is also a nice way to take a virtual stroll. After doing this, visit the websites of the businesses you noted. Analyze the website,
Do they need a little freshening up?
Are they missing content with critical keywords that are hindering their ranks on search engines?
Could they benefit from having an e-commerce store?
Many of these businesses you’ll be approaching will already have been well-established, as they are easily accessible on popular streets. Because of this, they are not only more likely willing to pay you a fair price, but they are also likely to have connections and will recommend you to other businesses. Although dissecting websites and writing out several proposals might be time consuming, you will ultimately bell building future word-of-mouth networks.
Whether you want to move up in Google Search rankings, establish a brand, or stay relevant within your field, content creation can do all three. Writing a weekly blog and posting on social media are great ways to put you on the digital map. Moreover, by posting on social media, you’re staying relevant in people’s minds in case they know someone looking to hire a web designer.
Studies show that posting on social media can increase business revenue significantly. Meanwhile, posting relevant blog content to your website 1-2 times a week has been proven to improve your searchability, so that when someone is looking to hire a freelance web designer, they’re more likely to stumble upon your page.
In my opinion, you’re always winning when you’re creating. In the end, if building templates to showcase on instagram doesn’t increase your ROI; or the research you did for a blog post on design tips doesn’t boost your Google Search rankings, content creation will at the very least make you better at your craft and make for a happier client. And happy clients always equates to recurring business, and more referrals.
Other freelance web designers aren’t your competitors, they’re your peers! By reaching out to other freelancers and creating a friendly network through forums and conferences, you can pass off clients to one another. When business becomes slow, having some web designer friends who keep you in mind when they have no time for new clients will keep the flow of business evenly distributed. Not only that, but you can learn from each other, and even collaborate on future large scale projects!
Lead Generating websites that focus on getting you in touch with people who are interested in your creative services are a quick and easy option for obtaining new clients. However, this comes at a price. For example, the quality of leads tend to vary. You might have to settle for some cheaper projects than you’re used to, or do a lot of work for a low hourly wage. Also, you need to spend money to make money. Websites like Bark ask you to pay money for credits (at roughly $400 for 250 credits) in order to get in contact with someone looking for your services. On the plus side, information is disclosed about these clients as well as the number of freelancers who have already approached them (see below).
Fiverr is another popular platform to find leads. They use a different client acquisition modelas an online marketplace which allows clients to approach creatives freely. However, you need to undercut yourself in order to build trust on the platform. A fair hourly wage will not be in the stars for you at first, and you’ll have to get some reviews on the platform before you can justify more premium pricing. On top of that, Fiverr also takes 20% commission.
Browsing through Facebook Groups in your area is always a good way to find people searching for web design services. You might get lucky and find a post looking for someone to build a website. On the other hand, new local businesses may advertise themselves on community pages. You can always approach them and offer your services to help with their digital presence, especially if they don’t have a website yet. Afterall, local businesses helping each other out is a great way to spread the word of your services throughout your community.
Hi! I'm Arianne. I'm a freelance web designer. I created this blog page not only to compliment my business, but to share information with other aspiring web designers who wish to be successful in this rich and evolving space.Find out More